EP0444260A3 - Device for determining the television viewer's reactions on a video advertising spot - Google Patents

Device for determining the television viewer's reactions on a video advertising spot Download PDF

Info

Publication number
EP0444260A3
EP0444260A3 EP19900123787 EP90123787A EP0444260A3 EP 0444260 A3 EP0444260 A3 EP 0444260A3 EP 19900123787 EP19900123787 EP 19900123787 EP 90123787 A EP90123787 A EP 90123787A EP 0444260 A3 EP0444260 A3 EP 0444260A3
Authority
EP
European Patent Office
Prior art keywords
reactions
determining
television viewer
video advertising
advertising spot
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP19900123787
Other languages
German (de)
Other versions
EP0444260A2 (en
Inventor
Hans Skutta
Klaus Dellert
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
GfK SE
Original Assignee
GfK SE
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by GfK SE filed Critical GfK SE
Publication of EP0444260A2 publication Critical patent/EP0444260A2/en
Publication of EP0444260A3 publication Critical patent/EP0444260A3/en
Withdrawn legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H01—ELECTRIC ELEMENTS
    • H01H—ELECTRIC SWITCHES; RELAYS; SELECTORS; EMERGENCY PROTECTIVE DEVICES
    • H01H25/00—Switches with compound movement of handle or other operating part
    • H01H25/04—Operating part movable angularly in more than one plane, e.g. joystick
    • G—PHYSICS
    • G05—CONTROLLING; REGULATING
    • G05G—CONTROL DEVICES OR SYSTEMS INSOFAR AS CHARACTERISED BY MECHANICAL FEATURES ONLY
    • G05G9/00—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously
    • G05G9/02—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only
    • G05G9/04—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously
    • G05G9/047—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously the controlling member being movable by hand about orthogonal axes, e.g. joysticks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • G—PHYSICS
    • G05—CONTROLLING; REGULATING
    • G05G—CONTROL DEVICES OR SYSTEMS INSOFAR AS CHARACTERISED BY MECHANICAL FEATURES ONLY
    • G05G9/00—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously
    • G05G9/02—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only
    • G05G9/04—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously
    • G05G9/047—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously the controlling member being movable by hand about orthogonal axes, e.g. joysticks
    • G05G2009/04703—Mounting of controlling member
    • G05G2009/04714—Mounting of controlling member with orthogonal axes
    • G05G2009/04718—Mounting of controlling member with orthogonal axes with cardan or gimbal type joint
    • G—PHYSICS
    • G05—CONTROLLING; REGULATING
    • G05G—CONTROL DEVICES OR SYSTEMS INSOFAR AS CHARACTERISED BY MECHANICAL FEATURES ONLY
    • G05G9/00—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously
    • G05G9/02—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only
    • G05G9/04—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously
    • G05G9/047—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously the controlling member being movable by hand about orthogonal axes, e.g. joysticks
    • G05G2009/0474—Manually-actuated control mechanisms provided with one single controlling member co-operating with two or more controlled members, e.g. selectively, simultaneously the controlling member being movable in different independent ways, movement in each individual way actuating one controlled member only in which movement in two or more ways can occur simultaneously the controlling member being movable by hand about orthogonal axes, e.g. joysticks characterised by means converting mechanical movement into electric signals
    • G05G2009/04748—Position sensor for rotary movement, e.g. potentiometer
EP19900123787 1990-02-28 1990-12-11 Device for determining the television viewer's reactions on a video advertising spot Withdrawn EP0444260A3 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE19904006244 DE4006244A1 (en) 1990-02-28 1990-02-28 DEVICE FOR DETERMINING SPECTATOR REACTIONS ON A VIDEO SPOT
DE4006244 1990-02-28

Publications (2)

Publication Number Publication Date
EP0444260A2 EP0444260A2 (en) 1991-09-04
EP0444260A3 true EP0444260A3 (en) 1992-06-10

Family

ID=6401113

Family Applications (1)

Application Number Title Priority Date Filing Date
EP19900123787 Withdrawn EP0444260A3 (en) 1990-02-28 1990-12-11 Device for determining the television viewer's reactions on a video advertising spot

Country Status (2)

Country Link
EP (1) EP0444260A3 (en)
DE (1) DE4006244A1 (en)

Families Citing this family (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5465384A (en) * 1992-11-25 1995-11-07 Actifilm, Inc. Automatic polling and display interactive entertainment system
DE9216539U1 (en) * 1992-12-04 1993-02-25 Nitzsche, Heinz, O-9612 Meerane, De
DE4401571C2 (en) * 1993-01-20 1995-05-04 Sieghard Dr Gall Procedures for the assessment of sound and / or image sequence
GB2286280B (en) * 1994-02-08 1998-08-26 Kirk Smith Michael David An apparatus to measure judgments
DE19722740C1 (en) * 1997-05-30 1999-05-06 Tramitz Christiane Dr Affective reaction measurement arrangement of subject on stimulus
GB2402727A (en) * 2003-06-14 2004-12-15 Cnh Uk Ltd Lockable joystick control with wrist support
DE102006013360A1 (en) * 2006-03-16 2007-09-20 FORSA Gesellschaft für Sozialforschung und statistische Analysen mbH Person`s media data e.g. video data, receiving system, has control unit controlling operating function of reproduction and receiving units, where temporal characteristics of media-data and person reactions are synchronized by control unit
GB2461937B (en) * 2007-11-16 2013-03-27 Michael David Kirk-Smith A method of measuring judgements
EP2225623A1 (en) * 2007-12-19 2010-09-08 BAE Systems PLC Control stick apparatus

Citations (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE1752491U (en) * 1957-07-02 1957-09-19 Hans Gerisch BALL SWITCH WITH MULTIPLE SWITCHING FUNCTIONS.
CH364092A (en) * 1958-11-05 1962-08-31 Bbc Brown Boveri & Cie Device for the joint actuation of two control shafts using just one control lever
GB1284685A (en) * 1969-12-18 1972-08-09 Square D Co Multi-position electric switch assembly
GB1384668A (en) * 1972-07-18 1975-02-19 Singer Co Display panel for displaying control positions and forces to an instructor in a flight simulator
DE2928544A1 (en) * 1979-07-14 1981-02-12 Itt Ind Gmbh Deutsche Chess game using computer simulated player - has moves displayed on CRT screen and chosen by IR remote control or light pen
DE3102300A1 (en) * 1981-01-24 1982-11-04 Gorenje Körting Electronic GmbH & Co, 8217 Grassau Programme sequence control in a multi-programme language teaching system
WO1983000398A1 (en) * 1981-07-23 1983-02-03 AKERSTRÖM, Ake A device at a manually operated to an original position automatically returning control lever
EP0110147A1 (en) * 1982-11-05 1984-06-13 CARLISLE CORPORATION dba KRAFT SYSTEMS, INC. Control stick assembly
EP0152380A2 (en) * 1984-01-10 1985-08-21 Perseo Falaschi Universal joystick to control an image on a visual display unit, particularly for video games
EP0277014A2 (en) * 1987-01-30 1988-08-03 Sony Corporation Service and entertainment communication system
DE3738336A1 (en) * 1987-09-01 1989-03-30 Burkhard Gref Device for mixing video and picture signals

Patent Citations (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE1752491U (en) * 1957-07-02 1957-09-19 Hans Gerisch BALL SWITCH WITH MULTIPLE SWITCHING FUNCTIONS.
CH364092A (en) * 1958-11-05 1962-08-31 Bbc Brown Boveri & Cie Device for the joint actuation of two control shafts using just one control lever
GB1284685A (en) * 1969-12-18 1972-08-09 Square D Co Multi-position electric switch assembly
GB1384668A (en) * 1972-07-18 1975-02-19 Singer Co Display panel for displaying control positions and forces to an instructor in a flight simulator
DE2928544A1 (en) * 1979-07-14 1981-02-12 Itt Ind Gmbh Deutsche Chess game using computer simulated player - has moves displayed on CRT screen and chosen by IR remote control or light pen
DE3102300A1 (en) * 1981-01-24 1982-11-04 Gorenje Körting Electronic GmbH & Co, 8217 Grassau Programme sequence control in a multi-programme language teaching system
WO1983000398A1 (en) * 1981-07-23 1983-02-03 AKERSTRÖM, Ake A device at a manually operated to an original position automatically returning control lever
EP0110147A1 (en) * 1982-11-05 1984-06-13 CARLISLE CORPORATION dba KRAFT SYSTEMS, INC. Control stick assembly
EP0152380A2 (en) * 1984-01-10 1985-08-21 Perseo Falaschi Universal joystick to control an image on a visual display unit, particularly for video games
EP0277014A2 (en) * 1987-01-30 1988-08-03 Sony Corporation Service and entertainment communication system
DE3738336A1 (en) * 1987-09-01 1989-03-30 Burkhard Gref Device for mixing video and picture signals

Also Published As

Publication number Publication date
DE4006244A1 (en) 1991-08-29
EP0444260A2 (en) 1991-09-04

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