Screenprinted grocery bag for Migros-Kulturprozent
Drawing inspiration from optical illusions and puzzles, the content is meant to engage the viewer in a brain game and have their attention linger on the bag for a while. A play on words references the “Migros-Sack” as a cultural object, as well as a “Gass”, an alley where one might browse shops. The engagement and memorable design encourages the consumer to reuse the bag.