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The Sponsor's Toolkit by Skildum-Reid, Kim; Grey, Anne-Marie; Grey Anne-Marie
by Skildum-Reid, Kim; Grey, Anne-Marie;... | PB | Good
US $39.35
Condition:
“Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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Seller assumes all responsibility for this listing.
eBay item number:196364749525
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780074710654
- Publication Year
- 2001
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Sponsor's Toolkit
- Item Height
- 0.6in
- Item Length
- 9.4in
- Publisher
- Mcgraw-Hill Education (Australia) Pty The Limited
- Item Width
- 7.8in
- Item Weight
- 17.3 Oz
- Number of Pages
- 0 Pages
About this product
Product Information
As switched-on sponsors continue to evolve their sponsorship programs, other sponsors are falling behind - not because they are less intelligent, but because their approach and tools have not kept pace with recent big changes in sponsorship. It isn't about awareness or exposure any more. In an era of unprecedented consumer power, sponsorship is the single most potent marketing tool you have to create and foster relationships and relevance with your target markets. The Sponsor's Toolkit and the accompanying CD provides a no-nonsense approach to harnessing the power of sponsorship for your brand. This Toolkit thoroughly covers all aspects of sponsorship, providing you with the tools, techniques, resources, and streetwise advice to make your sponsorships really deliver for all of your stakeholders. Who will benefit from this book? Anyone involved in achieving corporate marketing objectives, including: brand management, marketing, sponsorship, loyalty marketing, information technology, business development, promotions, trade relations, advertising, business-to-business, public relations, corporate affairs and media. Anne-Marie Grey and Kim Skildum-Reid met in 1996, when both served on the board of the Australasian Sponsorship Marketing Association. In addition to their own pursuits, they have been working together since then, developing and presenting a series workshops for both sponsors and sponsorship seekers around the world. Their first book, The Sponsorship Seeker's Toolkit, was published in May 1999 to rave reviews and continued strong sales. It is considered by many to be the definitive guide for sponsorship seekers.
Product Identifiers
Publisher
Mcgraw-Hill Education (Australia) Pty The Limited
ISBN-10
0074710656
ISBN-13
9780074710654
eBay Product ID (ePID)
2371208
Product Key Features
Publication Name
Sponsor's Toolkit
Format
Trade Paperback
Language
English
Publication Year
2001
Type
Not Available
Number of Pages
0 Pages
Dimensions
Item Length
9.4in
Item Height
0.6in
Item Width
7.8in
Item Weight
17.3 Oz
Additional Product Features
Table of Content
Forewords About the authors Introduction Acknowledgments How to use this book Part 1 Preparation Chapter 1 Internal planning The approach Understanding the objectives you want to achieve Creating a Sponsorship Team Choosing the best management structure Sponsorship manager job description template Sponsorship policy Chapter 2 Sponsorship Strategy Understanding your target markets Research Audience profile questionnaire Sponsorship impact questionnaire Determining brand needs Budget Putting your strategy together You can lead a horse to water... Chapter 3 Working with a consultant Part 2 Selection and negotiation Chapter 4 Understanding your options Equivalent opportunity cost Chapter 5 Getting the right proposals Tell sponsorship seekers what you need Proposal guidelines template Proposal guidelines letter Be proactive Proposal request letter Chapter 6 Evaluating proposals The 5-and-2 rule Matching unique attributes Understanding the sponsor's capabilities Proposal evaluation criteria 'Let's meet' letter template Saying 'No' Rejection letter template Chapter 7 Negotiation Understanding your position Negotiation checklist Inventory of assets Different approaches Negotiation issues Negotiating with a broker Chapter 8 Contracts Contract checklist Sponsorship agreement pro forma Part 3 Maximisation and management Chapter 9 Maximisation Using your Sponsorship Team Brainstorm brief template Leverage activities Media promotions worksheet New product launch Keeping a sponsorship fresh Chapter 10 Sponsorship management Implementation plan Implementation plan template Managing the relationship Reporting template Subcontractors Subcontractor brief template Chapter 11 Salvaging a bad situation Chapter 12 Quantification Defining objectives Quantification mechanisms Media evaluation Chapter 13 Portfolio management Auditing Balancing Umbrella sponsorship Managing across brands and regions Exit strategies Part 4 Ambush marketing Chapter 14 What is ambush marketing? Chapter 15 How to prevent an ambush Chapter 16 How to ambush Ambush checklist Conclusion Part 5 Appendix Appendix 1 Glossary Appendix 2 Resources Appendix 3 Sponsorship agreement pro forma Index
Copyright Date
2001
Topic
Event Planning, Training, Marketing / General, General
Dewey Decimal
658.1/53
Intended Audience
Scholarly & Professional
Dewey Edition
21
Illustrated
Yes
Genre
Business & Economics, Référence
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:196364749525
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Item location:
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Outstanding seller. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money.
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Book was listed as 'very good' condition, but when it arrived the cover had stains, creases and folds, and a small tear on one edge. It was packaged ok and the packaging was not damaged, so this was not something that happened during shipping. I messaged them and they replied quickly and instructed me to initiate a return through eBay. I was refunded the full price in less than an hour. Great customer service!
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