Update: Todd Schumlick has confirmed that he and Aaron Gwin are no longer be sponsored by Intense Cycles and they are constructing a new team. Gwin has now shared a thank you to Intense for the past five years on social media. Schumlick said that he and Gwin will be together on a new team with additional riders and will have press release in near future.
Intense Factory Racing posted a teaser video on their Instagram today with the words, "The reports of my death were greatly exaggerated." Looking closer, we're able to see the images of four riders holding Intense frames. We're happy to hear the news that the team will be racing on the World Cup circuit after they
announced last week that the current team that raced under the Intense Factory Racing banner last year will no longer be with Intense Cycles for 2024.
Anyone recognize these silhouettes? One thing for certain is that none of them look like Aaron Gwin who has been team owner for the past five years.
Our best guess is that Aaron Gwin and Todd Schumlick are the ones that are moving on from the Intense Factory Racing and this is the rebirth of a new team under new leadership. We’ve reached out to Intense Cycles, Aaron Gwin, and Todd Schumlick for comment and will update if and when we get more info.
Dakotah Norton
Danny Hart
Brook Macdonald
Tinker Juarez
Reliable source.
Secretly like to be XC racer.
Or does he have team, I can’t remember.
well done intense for offering 4 x riders the opportunity, whoever they are. With so much turbulence in the cycle industry you have made 4 x riders dreams a reality for another season.
Much applause and good luck for this season.
Mountain bikers want their cake and eat it too
You have to create drama and stories to attract outside attention to grow.
Or
No drama and stories and it remain pure and has its pure funding too
Some things need to be sacrificed for the sport to remain
by Sarah Moore
So they are just teasing them with the prospect of no race team?
I’m sure there is a tremendous amount of manufacturer/brand/athlete variation in sponsorship and contracts. Intense likely paid AG a huge sum, who distributed that among Todd and other athletes on the team. When the contract wasn’t renewed Intense likely retained the right of first refusal for other athletes on the team. Dak might have ended up with a bigger paycheck, and AG loves lifting up his teammates so he was probably cool with that.
The name was then used by the team owned by Aaron Gwin and run by Todd Schumlick with Intense sponsorship. That agreement has now ended and Intense Bikes is now running Intense Factory Racing again.
And he’ll strive with a goal to build a UCI World Cup worth race track at Windrock.
And idk but the 1st guy looks like Seth, 2nd Dakota
Dak has signed with a new team.
Also Framesworks has already got a team manager in Wiley, so Schumlick wouldn’t have a position on Frameworks.
Plus AG is a legit podium contender and still worth more than the passion project paycheck.
www.pinkbike.com/news/aaron-gwin-announces-renewed-contract-with-intense.html
Same may be true for any sponsors he's had over the years; at least that's how I've read into his interviews. Replacing salary with equity given his role in deveolpment and marketing probably gave him a lot of little investures to toy with over the last 10 years.
A fine match, indeed.
In the case of IFR, Intense granted him that DBA (more or less) and he operated his LLC under it. Meaning Intense paid the LLC and the LLC operated a race team/business with the proceeds and they called themselves IFR while doing so.
But it's likely Intense owns the IFR trademark and when the contract with Gwin's LLC ended, so too did his right to DBA under IFR.
That’s cleared that up then
I have had 5 intense bikes and still riding one right now.
intensecycles.com/pages/jstunedsuspension
www.santacruzbicycles.com/en-US/tech/vpp-suspension
Show me links that say otherwise.
Similar story with the Horst Link/FSR patent lapsing a few years ago.
Have a read.
www.pinkbike.com/u/intensecyclesusa/blog/bike-check-aaron-gwins-prototype-intense-m279-hp6-downhill-bike.html
m.pinkbike.com/news/spotted-a-closer-look-at-the-new-intense-prototype-dh-bike.html
m.pinkbike.com/news/spotted-another-new-intense-prototype-dh-bike.html
Gwin’s bike at the Lenzerheide 2023 World Cup.
m.pinkbike.com/photo/24929302
But again if you look at the JS Tuned webpage it does show a 3-Link design referring to their DH bike which is the older design. Also on that webpage they describe all their bikes with all travels with the same JS Tuned design which is clearly VPP just named as JS Tuned.
You should read these pages.
Intense JS Tuned
intensecycles.com/pages/jstunedsuspension
Santa Cruz VPP
www.santacruzbicycles.com/en-US/tech/vpp-suspension
Muslimas seem to be almost completely absent from mountainbiking, so that would be great news.
About as weird as thinking one of them is wearing a niqab.
Pay check. Pretty sloppy of intense to disband the team and then slap it back together. Doesn’t really inspire confidence.
The "disbanding and putting back together" is just the press releases.
Female is Louise Ferguson. Youngest is Ryder Lawrence. Other two are Breeden and possibly Seth.
None of them are Dak.