Google Tag Manager Terms of Service

By clicking “Yes” below or by using the Google Tag Manager service (the “Service”), you and the legal entity on whose behalf you are using the Service (if any) (together, “You”) agree to use the Service in accordance with the Google Terms of Service (located at, the Google Privacy Policy (located at, and the Google Tag Manager Use Policy (located at, each as may be modified from time to time and collectively, the “Google Tag Manager Terms of Service.”

Google Tag Manager Use Policy

Use of the Google Tag Manager (the “Service”) is subject to this Google Tag Manager Use Policy (the “GTM Use Policy”).

If You use the Service to support products or services from a 3rd party or designed by You (together, “3rd Party Tags”) or Google, You will have and abide by an appropriate privacy policy and will comply with the EU user consent policy (located at and all applicable agreements and regulations (also relating to the collection of information), including for example:

If You have 3rd Party Tags delivered through the Service:

  • Google is not responsible for 3rd Party Tags.
  • Google may screen such 3rd Party Tags to ensure compliance with this GTM Use Policy.
  • You guarantee that You have the rights to upload the 3rd Party Tags.
  • You agree not to, and not to allow third parties to use the Service or interfaces provided with the Service:
    1. to engage in or promote any unlawful, infringing, defamatory or otherwise harmful activity;
    2. to disable, interfere with or circumvent any aspect of the Service;
    3. to upload any data to Google Tag Manager that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google, or
    4. to access any other Google product or service in a manner that violates their respective terms.

Your use of the Platform Home is subject to the Platform Home Additional Terms available at (or such other URL as Google may provide) and as modified from time to time (the “Platform Home Terms”).

To the extent Your use of the Service is within scope, You and Google agree to the Google Ads Data Processing Terms at (the “Processing Terms”). Google will not modify the Processing Terms, except as expressly permitted under the Processing Terms.

Our use of Google Tag Manager data

We may collect information such as how the Service is used, and how and what tags are deployed. We may use this data to improve, maintain, protect and develop the Service as described in our privacy policy, but we will not share this data with any other Google product without Your consent.

Last updated: July 24, 2018

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