Accelerate your digital ad operations

DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management functions and allows you to generate even-greater advertising margins.

As the foundation for your digital advertising business, DFP will enable you to:

  • Differentiate your inventory with advanced targeting capabilities and the ability to traffic a variety of rich media campaigns with ease.
  • Save staff time and reduce costs with simple and efficient trafficking workflow and an intuitive interface.
  • Make better decisions with comprehensive forecasting and decision-support tools.
  • Improve campaign performance and client satisfaction with detailed and actionable reporting.
  • Get the most revenue from your indirectly sold and non-guaranteed inventory with seamless integration with the DoubleClick Ad Exchange.
  • Enjoy responsive, world-class service organization that boasts industry-leading reliability, support, and flexible APIs for seamless integration.

Improve efficiency with a unified platform

As your digital advertising needs grow, DFP offers the flexibility to grow with you.

Customize DFP with the tools that match your business objectives. Seamlessly add platform modules for enhanced mobile and video ad serving, sales and audience management, and rich media.

These tools are all fully integrated with DFP enabling you to manage all of your digital ad operations from a single platform to help you create efficiencies and reduce costs for your business.

DFP Small Business

DFP comes in two editions, tailored for different publishers' needs. For publishers who prefer a self-managed, ready-to-use ad management solution designed around the needs of growing publishers, please consider DFP Small Business.

DoubleClick Enterprise

DE's licensed advertising management and delivery software allows businesses to sell, deliver, report on and bill advertising inventory using their own infrastructure. You obtain higher revenue, streamlined processes, lower operating costs — and full control (including owning your own data).


Fact sheet

Learn how DoubleClick for Publishers is helping publishers accelerate their digital ad operations. Download (PDF)

Case study

Learn how Flixster gained efficiency and agility with the upgrade to DoubleClick for Publishers. Download (PDF)