Yield Management Simplified
Maximize the value of every impression
DoubleClick Ad Exchange's yield management platform enables publishers to manage multiple networks and capture the highest value from every impression.
Expand your reach
Higher yield starts with access to demand. Reach unmatched global buyer demand, including every major agency, ad network, DSP, millions of AdWords advertisers, and more.
Turn transparency into insights to make better decisions. Understand how advertisers, DSPs, and trading desks are bidding on and buying your inventory.
Protect your users and your brand. Take control of what advertising you sell and how you sell by leveraging a full suite of controls and protections.
Expand your reach
Higher yield starts with access to buyers.
DoubleClick Ad Exchange has deep integrations with every major agency, ad network, DSP, and millions of advertisers, including exclusive access to Google AdWords advertisers.
Leverage multiple selling options and built-in optimization to take your generate higher returns.
Reach more buyers
DoubleClick has deep integrations with every major agency, ad network, DSP, and millions of advertisers.
Seamless access to AdWords
DoubleClick Ad Exchange is the only platform with direct access to the entirety of AdWords demand, one of the world’s largest ad networks.
Ad networks compete with RTB buyers in a unified auction.
Sell across all screens and formats
DoubleClick Ad Exchange provides publishers a single exchange platform to make the most revenue possible from their Mobile, Video and Rich Media enabled inventory.
Multiple selling options
DoubleClick Ad Exchange offers a full range of programmatic selling options for publishers to complement their existing direct sales efforts
Supercharge your data
Drive higher CPMs for your preferred deals/private auctions by utilizing your own data.
All deal types can operate together simultaneously without sacrificing control or latency.
Full scale optimization
Protect your brand
Integrated data, advertiser, and technology controls.
Fast response times means quicker ads and more bidders.
Keep users safe
Industry leading malware and spam scanning to keep users safe.
Seller anonymity built into DoubleClick Ad Exchange from the ground-up.
Make better decisions by getting straight to the data that matters most.
Understand how advertisers, agencies and DSPs are performing down to the bid, as well as macro-level views across DoubleClick Ad Exchange.
Make your data work for you
View performance data across a breadth of criteria, including buyer type, format, and geography.
See new trends
Data visualization tools allow you to easily identify and follow trends. Interact with charts to see different time periods and more detailed information.
Never miss an insight with the ability to save and schedule reports for automatic deliver
Full buyer transparency
Understand which buyers are bidding on your inventory and how they’re bidding.
Full visibility into raw bid data, win rates, and revenue.
Get an industry view
View macro-level trends across DoubleClick Ad Exchange.
DoubleClick Ad Exchange gives you complete control over buyer access to inventory, so you can assure the appropriateness of advertisements and protect your premium brand.
Utilize flexible pricing and inventory controls to determine which ads deliver, and prevent unwanted ads with Google powered protections.
Extensive category blocking
Google powered content analysis technology instantly analyzes and categorizes ad and page content to prevent unwanted ads.
Powerful malware and spam blocking
DoubleClick Ad Exchange leverages Google’s global malware protection infrastructure to prevent any malicious ad activity.
Simplified creative review
Every ad must pass through multiple creative checkpoints, including human review, to be eligible to deliver.
Prevent data leakage
See which networks and partners and placing pixels on your site in order to prevent data leakage.
Multiple transparency controls
Set prices based on the level of transparency a buyer is allowed to see.
Get pricing recommendations for any combination of branded and anonymous inventory.
Perform “what if” scenarios to see the potential impact of different minimum prices for your inventory.
Quick creative review
Find and block any ad in seconds with the Ad Review Center powered by Google search technology.
Full DFP integration
Full ad server integration makes inventory available to both direct sales and DoubleClick Ad Exchange simultaneously.
DoubleClick Ad Exchange offers a proprietary dynamic allocation system that’s integrated with your DFP inventory to generate the highest price for each impression.
Save time with The Google Publisher Toolbar
Block ads and get instant reports without leaving your site via a Google Chrome extension specifically designed for DoubleClick Ad Exchange publishers.
Easily configure your inventory from DFP directly in DoubleClick Ad Exchange.
The Programmatic Opportunity
Watch thought leaders from across the industry who share best practices and perspectives on what's going to make programmatic work, and why it's the way of the future.
Washington Post Digital Goes Programmatic
Learn how the Washington Post Digital was able to charge premium rates for its inventory without any channel conflict.
Navigating the Road to the Consolidated Buying Platform
How do we get from simply buying RTB to a seamless, data-driven, multi-channel approach to media management? Read a new commissioned study conducted by Forrester Research.
“We wanted to experiment to overcome the fear of going branded, and we chose DoubleClick Ad Exchange for its efficiency and control over which advertisers are coming through and what they’re paying.”
Jeff Burkett, Washington Post Digital, Senior Director Ad Innovations & Client Services