Start selling your products across Google
Select a solution below
Set up your Merchant Center account.
Make your shop and product info available to shoppers across Google.
1. Create an account
Once you have an account open, verify important details like your business and contact information.
2. Upload your products
Prepare your product data to submit through a feed.
3. Create a Smart Shopping campaign
Opt your product data into programmes, like surfaces across Google, Shopping ads and local inventory ads, to highlight your products to shoppers across Google.
- Need more information? Click here.
Additional resources to take your reach further
Merchant Center Beginner's Guide
Learn how to get started, upload your products and manage your data feeds.
Learn moreMerchant Center support
Answer any question or concern related to Merchant Center with these helpful resources.
Learn moreSet up a Performance Max campaign
Today’s shoppers are tapping into an ever-growing number of places online and in-store to find what they need. Maximize your reach and meet more customers wherever they're shopping. Performance Max allows advertisers to access new inventory, formats, and audiences across all Google channels including YouTube, Search, Discover and more.
1. Verify and claim your website
Create a Merchant Center account, then claim and verify your website.
2. Upload your products
Once you're set up on Merchant Center, upload your product data so that shoppers can see your product details, like the product image, price and availability.
3. Create your campaign
Link your Merchant Center and Google Ads accounts. Set up conversion tracking and a remarketing list to start your first Smart Shopping campaign.
Additional resources to take your reach further
About advertising with Comparison Shopping Services
Learn more about advertising with Comparison Shopping Services.
Learn moreSet up a Search ads campaign
Get in front of customers when they're searching for businesses like yours on Google Search and Maps.
1. Create your text ad
In just a few minutes, you can write a text ad that tells people what you offer.
2. Choose your audience
Connect with potential customers by selecting relevant keywords that people are searching for on Google.
3. Set your budget
Set a daily budget, and pay per click. You'll never pay more than your monthly max.
Additional resources to take your reach further
Ensure that potential shoppers find your brand, consider your products and click through to purchase.
Set up your local inventory ads
Let nearby shoppers know what you have in stock, driving more sales in your physical shop.
1. Set up your accounts
You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations and Google Ads. In Europe, Local Inventory Ads can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on other surfaces the CSS has opted in to.
2. Enable the local inventory ads programme
Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programmes tab.
3. Create, register and submit feeds
Use Merchant Center to create and submit a local product inventory feed.
- Need more information? Click here.
Additional resources to take your reach further
Set up your Manufacturer Center account
Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they're searching.
1. Create an account
Once you've determined eligibility, create a Manufacturer Account using your business details.
2. Upload your products
Prepare your product data to submit through a feed or work with a data partner to upload your product info. Check out our quickstart guide if you need help.
- Need more information? Click here.
Additional resources to take your reach further
Quickstart setup guide
Everything you need to know to get Manufacturer Center set up, fast.
Learn more