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Get ahead of the holiday season

Your growth is our goal. We've created a guide to help you prepare for holiday retail success — with insights into online advertising, machine learning, and more. When the holidays hit, you’ll have a strong foundation to boost your sales and take your marketing to the next level.

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A glimpse at today’s holiday shoppers

48
%

of shoppers are open to buying from new retailers during the holiday season1

61
%

of online holiday purchases were made via a mobile device — up 27% from 2 years ago2

70
%

of US smartphone users rely on Google before buying something new3

  • 1 Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019, US, n=5,543 online Americans 18+ who shopped in the past two days
  • 2 Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019, US, n=5,543 online Americans 18+ who shopped in the past two days
  • 3 Google / Ipsos, Jan. 2019, Playbook Omnibus 2019, n=1,610 US online smartphone users, 18+

Here are some tips you’ll learn from our playbook

Kick off your holiday game plan in advance

Your customer’s journey starts long before the holidays. We’ll show you how to be there when they first start shopping, all the way through their last-minute purchases.

Use your mobile storefront to reach shoppers at any time

Mobile is the biggest catalyst for retail growth. Learn how to optimize your mobile presence, so your customers can shop your brand from wherever they are.

Leverage search to drive online sales

Google is the #1 driver of both traffic and transactions volume to retail sites.4 Connect with customers and drive them to make the final purchase with you.

  • 4 Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregated way. US only. January - December 2017

Learn more best practices for unlocking holiday shopping success

Find more holiday trends and stories at